Sasko

As part of Sasko's ongoing 'Bake it Better' campaign, I developed a suite of creative assets – engaging social media posts, informative newsletters, and dynamic YouTube bumpers – to cultivate ongoing participation and engagement among baking enthusiasts. These assets were strategically designed to reinforce Sasko's position as the go-to brand for all family gatherings, special occasions, and moments that call for baked goods, ultimately strengthening brand loyalty and driving consumer preference.